Lorenzo Ramaciotti, Fiat/Chrysler's new head of global design, oversees the largest brand portfolio of any styling executive in the auto industry -- 10 passenger car and light truck brands.
The 63-year-old designer was supposed to be sitting on an Italian beach by now. But after 32 years at design house Pininfarina and almost two years into his retirement, Ramaciotti was brought to Fiat by Sergio Marchionne in 2007. In July, Fiat/Chrysler CEO Marchionne appointed him to head global design for the alliance.
The first cars to emerge during his Fiat tenure were the 2010 Alfa Romeo Giulietta compact hatchback, the 2011 Lancia Ypsilon subcompact and the third generation of the Fiat Panda, Europe's best-selling minicar. Now he also oversees some American brands.
Here are Ramaciotti's snapshot descriptions of the brands in his portfolio that are sold in the United States or are planned to be.
-- Abarth: "Abarth is the sporty expression of the Fiat brand, like M for BMW and AMG for Mercedes. Abarth has always made hot versions of Fiat small cars. I personally do not see possible an Abarth version of the Freemont," a rebadged Dodge Journey sold by Fiat in Europe.
-- Alfa Romeo: "Alfa Romeo is the emotional side of Italian cars. Its DNA is small-displacement, high-technology engines that provide superior performance together with great handling. The design challenge is to find a proper sporty, emotional body to exalt the visual impact of its technical underpinnings."