Ford Motor Co.'s plans for its future products include a straightforward target: Be the fuel-economy leader in each segment. It also wants its Ford brand to move upscale to attract former Mercury buyers. Its plans for Lincoln include seven new or improved products by 2014, all of which are to be clearly distinguished from Ford-brand vehicles.
Jamie LaReau in Detroit is responsible for digging deeper into the details of Ford's plans. LaReau, who joined Automotive News in November 2004, has been covering Ford since 2009. She also has covered General Motors and marketing.