Hyundai and Kia are on pace to set U.S. sales records this year, and have been picking up market share from Japanese and Detroit rivals.
They're doing it with product. Both companies have been making splashes with new mainstream models. And they have been expanding into new segments and moving upmarket.
The next three years promise more of the same.
Hyundai got its 2012 model year rolling with a redesigned Accent subcompact and a freshened, more powerful Genesis sedan. Also coming in the model year are the new Veloster sporty coupe, a more upscale Azera sedan and an Elantra coupe.
Down the road Hyundai is expected to bring out a new sport sedan and a dedicated plug-in hybrid sedan.
Kia will launch a redesigned Rio subcompact this year before bringing out its Cadenza upscale sedan next spring. Kia's best-selling vehicles -- the Sorento mid-sized crossover and the Soul compact hatchback -- will be redesigned in 2013.
Here are the model-by-model plans for Hyundai Motor America and Kia Motors America.