LOS ANGELES -- American Honda Motor Co. has chosen an outsider and former Chrysler executive Michael Accavitti as its chief marketing officer.
Accavitti most recently was executive automotive adviser for Cisco Systems, but is better known as the veteran Chrysler executive who was president of the Dodge brand and lead marketing executive of the Chrysler Group before his 2009 departure.
Accavitti replaces Steve Center, who will lead a new enterprise within American Honda called the Environmental Business Development Office.
Center has been in Honda's top U.S. marketing post since June 2008.
Accavitti inherits an organization that's battling production shortages stemming from the March earthquake in Japan. American Honda's U.S. sales have declined 3 percent this year through July in a market that's up 11 percent.