Is Chrysler aiming to get some of its old swagger back by dusting off a recent gem with customizers?
The Dodge Magnum wagon with its "gangsta" profile proved a sensation with tuners and urban dwellers when it arrived in showrooms in 2004. But it was quickly spiked when Chrysler hit the financial skids and restructured under bankruptcy a few years ago.
It remains a source of pride inside Chrysler.
"With the Magnum, we owned the station wagon segment," Ralph Gilles, the Chrysler design chief who helped create the wagon, told The New York Times. "It was always a pleasure to go to car shows and trade fairs and see the number of Magnums that owners had personalized with such obvious loving care."
Gilles said the Magnum "was single-handedly killed by one executive who is no longer with the company. He's retired. A lot of people in the company still like that vehicle -- a lot."