DETROIT (Reuters) - Less than a month after Ford Motor Co. was pummeled in one quality survey, a second survey has ranked it the No. 2 highest-quality U.S. automaker.
The second survey, released by Strategic Vision Inc. on Tuesday, said that customers' overall feeling about their vehicles is more important than particular problems.
Volkswagen was the top-ranked car company in the survey, helped by the Golf, Jetta and Tiguan models.
Ford owners reported more problems with their vehicles than the industry average, but rated the overall quality of the vehicles highly, according to the survey. They were particularly happy with the Ford Mustang coupe and convertible, the Flex, and the F-150 and 250/350 pickup trucks.
"People think of quality in a very different sense than just counting problems," said Christopher Chaney, a Strategic Vision vice president in charge of automotive research.
A company's use of new technology or styling can also play important roles, he said.
On a statistical basis, Ford tied with American Honda and Nissan Motor Corp. for the No. 2 ranking. Still, Ford fared better in the Strategic Vision study than it did in a survey by J.D. Power and Associates last month, where it fell to 23rd place, its lowest ranking in a decade. The J.D. Power survey records difficulties faced by new car owners in the first 90 days of ownership.
Ford has recently been criticized for a clunky control system for its radios and difficult-to-use technology.