The writer is a retired Ford Motor Co. sales and marketing executive.
To the Editor:
Well said, Keith Crain: "Don't forget who got you to the dance," in pointing out that the six General Motors execs in a photo taken at GM's annual shareholders meeting, as far as he could tell, had nothing to do with "making, designing, engineering or marketing cars and trucks."
Experience in those areas, it would seem, would be beneficial to those running a car company. Without it, one might come to some outrageous conclusions.
Take, for example, GM CEO Dan Akerman's comment, quoted on the Final Assembly page in the same issue: "They are trying like hell to resurrect Lincoln. Well, I might as well tell you, you might as well sprinkle holy water. It's over."
Limited experience in the car business in concert with an underestimation of the resolve of your crosstown rival could prove embarrassing down the road.