Volkswagen of America is using Amazon.com to take orders for a limited edition of the redesigned 2012 Beetle.
VW will offer 600 Black Turbo units. Customers are charged a $495 reservation fee that's applied to the final payment. The fee is refundable.
Orders will be taken at VW.com/preorder, which links to Amazon's Internet ordering system, a VW spokesman said. VW chose Amazon because of the simplicity of its e-commerce platform. "Millions of people are familiar with it," the spokesman said.
Customers ordering the car must provide a ZIP code and are asked to select a local dealer who will deliver the vehicle in October when the new Beetle goes on sale.
The Black Turbo, priced at $25,720, including destination, is the most expensive 2012 Beetle model to be offered initially. The car has a double-clutch automatic transmission, a 2.0-liter inline four-cylinder turbocharged engine that makes 200 hpand a highway fuel economy rating of 30 mpg. Standard features include Bluetooth and iPod connectivity, larger brakes with red calipers, an additional glove box similar to the one available on the original Beetle, sport cloth seats and 18-inch alloy wheels.
This fall, VW also will offer a base Beetle for $19,765, including destination. The car is priced about $300 more than the current New Beetle. The base model has a 2.5-liter, inline five-cylinder engine with a five-speed manual transmission. VW says the fuel economy is about 10 percent better than its predecessor with a rating of 22 mpg city/29 highway for the automatic. Fuel economy for the manual was unavailable.
The base 2.0-liter turbo starts at $24,165, including destination.
Next year, the diesel TDI Beetle will go on sale. It has a 2.0-liter turbocharged four-cylinder diesel engine that makes 140 hp. VW has not announced pricing for the diesel but said it will be more expensive than the gasoline models.
The 2012 Beetle is 3.3 inches wider, 6.0 inches longer, and 0.5 inches lower than the current model. VW has given the redesigned car a sportier appearance to attract more male buyers.