FARMINGTON HILLS, MI, June 10 /PRNewswire/ - TD Bank Group today announced the launch of TD Auto Finance, its new auto lending brand, at an employee event in Farmington Hills to celebrate the lender's new name, new logo and a new beginning.
TD Bank Group closed the purchase of Chrysler Financial in April of this year, combining its existing auto lending business with Chrysler Financial under a new North American auto lending brand -- TD Auto Finance. TD Auto Finance provides a robust array of automotive financing options to meet its customers' needs as well as the needs of its dealer partners.
"It's great to be here in Chrysler Financial's hometown of Farmington Hills to announce our exciting new TD Auto Finance brand, which represents both the financial stability and renowned customer service of TD and the deep experience and partnerships of the former Chrysler Financial," said Thomas F. Gilman, President and CEO of TD Auto Finance. "TD Auto Finance is off to a strong start, with thousands of new dealers signed up both in Canada and the U.S. since December and many more poised to come aboard. Dealer and customer feedback for our products and programs has already been overwhelmingly positive," added Gilman.
"The launch of the TD Auto Finance brand marks the beginning of an exciting chapter for TD," said Tim Hockey, President and CEO, TD Canada Trust. "TD Auto Finance is well positioned to be a major player in the North American auto finance industry and to become the first choice provider for the automotive financing needs of dealers and customers."
The new TD Auto Finance name and logo will be installed at various locations during the next several weeks. Advertising for the new company will begin later this month in key automotive industry publications. The acquisition of the former Chrysler Financial, has positioned TD as one of the top five bank-owned auto lenders in North America.