DETROIT -- Chrysler Group LLC has obtained preliminary approvals from a federal patent examiner in its bid to trademark "Imported from Detroit," the tag line of the company's popular advertising campaign launched during Super Bowl XLV.
The U.S. Patent and Trademark Office reported Tuesday that two of Chrysler's three trademark applications were approved by an examiner to be published for opposition -- a procedural step toward trademark approval.
Chrysler had received a preliminary rejection to those two applications in March -- one for use on clothing, jewelry, watches and other merchandise and another for use on games, toys, bumper stickers and other promotional material. But after subsequent proceedings the examiner issued approvals for publication.
A third trademark application by Chrysler for motor vehicle use was already published for opposition, and Detroit retailer Pure Detroit plans to oppose the trademark application.
Chrysler in March sued Pure Detroit and its owners in U.S. District Court in Detroit over sales of T-shirts using the phrase after the automaker's Feb. 6 ad campaign launch during Super Bowl XLV. Pure Detroit countersued in April, contending Chrysler doesn't have a valid trademark.
Chrysler has requested an injunction against the retailer. A hearing is scheduled Friday.