DETROIT -- Ford Motor Co. is tapping Lexus, Ferrari and other upscale brands for managers who understand the luxury market as Ford rebuilds Lincoln.
Lincoln has hired Andrew Shaffer, 40, from Ferrari North America Inc. as consumer experience manager and Kevin Cour, 41, from Toyota Motor Sales U.S.A. Inc. as sales and service operations manager. Both men joined Lincoln in early April.
Shaffer worked for Ferrari since 2005, most recently as director of business development and product management, and at Maserati and Mercedes-Benz before that.
Cour joined Toyota in 1992 and held sales, service and dealer network positions for the Toyota, Scion and Lexus brands. His most recent position was general manager of Toyota for the Los Angeles region.
Last fall, Ford began forming a team of designers, marketers, sales and service managers and district representatives dedicated to Lincoln. About half of the 85-member team is from non-Ford luxury brands.
Christian Bokich, a Lincoln spokesman, says the brand has brought in managers from Cadillac, Audi, Jaguar and Mercedes-Benz.
Mark Fields, Ford's president of the Americas, says the outside recruits "can provide a very unique and authentic perspective of what it takes to truly compete as a world-class luxury brand."
Ford plans to rebuild Lincoln with seven new or improved vehicles in the next three years. Bokich says: "We are using this quiet time in our launch schedule to intensively study the luxury market, competitors, customers, and luxury dealer network."