Byers Ford-Lincoln soon will be simply Byers Ford.
The Delaware, Ohio, dealership, north of Columbus, is surrendering its Lincoln franchise to Ford Motor Co., in line with the automaker's plan to consolidate the Lincoln network in major metro areas.
In making the decision, President George Byers III, in consultation with his general manager, Chuck Greene, weighed the store's annual Lincoln sales potential against what was expected to be a $1.4 million renovation to the Lincoln operation that Ford wanted. The math didn't add up.
It's a calculation that many Lincoln dealers face. Byers' experience shows how one Lincoln dealer decided to drop the brand -- after Ford sweetened its offer for the franchise.
Ford is expected to outline plans for rebuilding the Lincoln brand to a group of large-market dealers at a Detroit meeting in early June. But for Byers Ford, those unknown plans were less compelling than the prospect of raising its Ford-brand sales.
"I look at this as an opportunity to be able to concentrate on Ford," Greene says. "We have such an upside opportunity with Ford it just made sense to me to sell back Lincoln."