On Oct. 31, Automotive News will publish a special issue marking Chevrolet's 100th anniversary. Here's a sample of the 100 stories we will tell.
Billy Durant, co-founder of Chevrolet, wasn't just a superb salesman and promoter. He also loved to develop logos for his products.
For years, the story of the Chevrolet bow tie emblem was consistent: Durant had seen the design on wallpaper in Paris. But it wasn't true. For one thing, Durant wasn't traveling to Europe in 1911 and 1912 when he was organizing Chevrolet Motor Co.
For another, Durant's widow, Catherine, said she clearly remembered where the emblem came from. In a 1972 interview, she told Lawrence Gustin that Durant got the idea from an advertisement he spotted in a Sunday newspaper while vacationing in Hot Springs, Va.
She said: "We were in a suite, reading the papers, and he saw this design and said, 'I think this would be a very good emblem for the Chevrolet.' "
Chevrolet historian Ken Kaufmann may have found the ad in the Nov. 12, 1911, Atlanta Constitution. An ad for Coalettes -- coal sold in small, concentrated chunks by Southern Compressed Coal Co. -- included a bow tie emblem.
For information about A Century of Chevrolet: The Stories that Shaped an Icon, go to autonews.com/chevy100