Customers' auto finance choices can have a big effect on their brand loyalty. And dealerships that exploit those choices can raise their own loyalty rates, Experian Automotive says.
It's well-known that lease customers are more loyal than customers who take out a loan. After all, lease customers have to return to the dealership at the end of their lease.
Less widely known are a couple of factors that Experian Automotive President Scott Waldron cited in a presentation to the NADA/IHS Automotive Forum last week in New York.