SHANGHAI -- Porsche AG aims to cut 10 U.S. dealerships over the next four years while increasing its worldwide network nearly 30 percent.
"Right now we have 700 dealers globally. By 2015, we will probably have 200 more," sales and marketing boss Bernhard Maier said last week in an interview at the auto show here.
But Porsche expects to reduce the number of U.S. dealerships from 200 to 190 by 2015.
"Our goal is to do so by mutual agreement as much as possible," he said. "And we want to maintain very good market coverage."
Maier said China is on track to surpass the United States as Porsche's biggest market.
"In two to three years I expect a shoulder-to-shoulder race with China," he said. "And this is despite the fact that the U.S. is really developing superbly. Our order intakes are 34 percent above last year's period."
In 2010, Porsche sold about 25,000 light vehicles in the United States and 15,000 in China. Globally, Maier said the company aims to surpass 100,000 sales this year, from 97,000 in 2010. Sales of the Panamera sedan alone could rise 24 percent to 28,000 units, Porsche sources say.
Maier wouldn't confirm that figure, but said the Panamera "is exceeding all our expectations. Last year we sold 22,600 units. This year we want to increase this figure significantly thanks to new derivatives."