NEW YORK -- It's going to be a Toyota in the rest of the world, so why would the FR-S concept coupe get a Scion badge in the United States and Canada?
According to Toyota executives, the decision went all the way to company scion and president Akio Toyoda. In discussions with American management, the company decided that the 200-hp, rear-drive FR-S would be a halo car for the young buyers that Scion craves.
So what does the Toyota brand get out of it?
Said Toyota Division General Manager Bob Carter: "There may be additional uses for that platform," hinting that an all-wheel-drive vehicle might be derived for Toyota dealers. "It's a heck of a package."