Mini USA chief Jim McDowell has never adhered to BMW's corporate dress code of dark suits and modest ties. Instead, he always dons wild Hawaiian shirts and T-shirts with the brand's name.
But he outdid himself at the New York auto show this week when he bounded on stage at the Mini stand sporting a crazy black wig and make-up just like the famous and wild rock band Kiss.
Three members of Kiss bounded out as well to show off four specially decorated Mini models -- the Demon, Spaceman, Catman and Starchild -- signed and painted to match each band player's makeup and garb. (The fourth Kiss member couldn't attend.)
Even in his big hair, McDowell had to peer upward at high-heeled and tall, spandex-clad middle-aged rockers who performed the same kind of jumping antics they do in concert.
