NEW YORK -- Today’s Dodge Viper is a V-10 brute. But the next-generation car is being styled and engineered to appeal to a wider range of buyers.
Ralph Gilles, head of design at Chrysler Group and president of the Dodge brand, says that for the redesigned model due next year Dodge is talking to the owners of Porsche and other high-end brands “to pick their brains and see what they like and don’t like about the Viper or even their own sports car.”
Gilles added during an interview at the New York auto show: “It is more of a conversation to better understand this community because, honestly, it is outside our normal brand. We don’t deal with that type of customer on any other level except for the Viper. So we want to understand them better.”
Viper production ended in July 2010. Dodge sold 392 Vipers last year, down from 482 in 2009 and 1,172 in 2008, according to the Automotive News Data Center.
Gilles did not provide details about the redesigned Viper. However, Chrysler showed the car last year at a dealer meeting in Orlando.
The car resembled the Alfa Romeo 8C Competizione with a Viper face, according to one dealer who attended the meeting. The Competizione is a limited-edition vehicle sold in some Maserati dealerships in North America.