NEW YORK - Mercedes-Benz officials -- while dodging the question of when -- said today in New York that they plan to bring a newly redesigned A-class premium small car to the U.S. market.
The car goes on sale in Europe next year. But after unveiling a concept version of the car amid a troop of singers and dancers at the New York auto show today, the only time frame that Joachim Schmidt, executive vice president of sales and marketing for Mercedes-Benz Cars, would commit to was "some time in this decade."
"Worldwide demand for premium small cars is growing," Schmidt said. "By the end of this decade, this market will increase by almost 40 percent worldwide."
He said Mercedes "will roll out four new models" in the segment.
Ernst Lieb, CEO of Mercedes-Benz USA, also declined to say when the Europe-made A class would arrive in the United States.
The car has hovered over Mercedes' U.S. planning for more than a decade. During the 1990s Mercedes officials indicated they planned to sell the A class through U.S. retailers, but never did so.