Reaching for the family buyer among luxury shoppers, Infiniti will give its U.S. dealers a seven-passenger, three-row crossover next spring.
The new model, slugged the JX, will expand the Infiniti lineup into a larger class of crossover. The brand's current FX35/FX50 mid-sized crossover is limited to two rows of seating. Infiniti's full-sized QX56 does have a third row, but it is an SUV.
The JX represents the first time Infiniti has marketed a model under the "J" designation since it ended production of the J30 coupe in the pre-crossover days of 1997.
Infiniti revealed few specifics about the new model. The announcement and release of an artist's sketch coincide with the media fanfare ahead of previews for the New York auto show this week.
"The Infiniti JX will have a stunning interior, while offering exceptional seating flexibility, easy access to the roomy third row, plus the latest in-vehicle technology -- including next-generation telematics," Ben Poore, vice president of the Infiniti Business Unit, said in a statement.
But it is clear Infiniti is gunning for more luxury-class family buyers.
"There aren't a lot of choices for luxury families today," Poore said.
In general, automakers are moving to offer roomier crossovers. Some more mass-market competitors, including the Buick Enclave and Mazda CX-9, already offer third rows.
But Infiniti has found that its brand is resonating with luxury-segment family buyers. A company presentation on its customer demographics last year noted that 28 percent of all luxury buyers are in households with children, while 38 percent of luxury SUV buyers have children.
Infiniti claims that 70 percent of its QX56 buyers are in households with children.
Infiniti's U.S. sales are up 18 percent this year.