NEW YORK -- Ford Motor Co. will launch a restyled 2013 Taurus sedan less than four years after the current Taurus went on sale. It will be the first vehicle in Ford's lineup to offer two direct-injection turbocharged EcoBoost engine choices.
Ford showed the restyled production model of the Taurus to the media yesterday, but embargoed the information until today.
The 2013 Taurus will offer a re-engineered version of the 3.5-liter V-6 EcoBoost engine currently available in the Taurus SHO. It also will offer the 2.0-liter four-cylinder engine used in the Ford Mondeo sedan in Europe. The 2013 Taurus with the 2.0-liter engine is expected to achieve 31 mpg highway.
"This signals our commitment to EcoBoost," said Moray Callum, Ford's executive director of design. "EcoBoost delivers two different things -- it delivers performance, and it can also deliver fuel economy."
Marketing message: 31 mpg
The 31 mpg rating, if achieved, would be highlighted in the marketing message for the sedan, said Derrick Kuzak, Ford's group vice president of global product development.
Ford launched the current generation Taurus in August 2009. A three- to three-and-a-half year product cycle will become Ford's norm going forward, Kuzak said.
"One of the biggest determinants of market share is freshness of your product lineup. The fresher it is the more your customers agree to go to your showroom," Kuzak said. "When we develop our product plan the most important metric we have is the average age of our showroom."
The average age of the Ford portfolio in the United States is 2.8 years, Kuzak said.
290-hp Taurus, too
Ford will continue to offer a 3.5-liter V-6 naturally aspirated engine in the 2013 Taurus, but it will be re-engineered for better performance to generate 290 hp, Kuzak said. That's a 29 hp boost over the current Taurus. Ford expects that engine also to generate a higher fuel economy rating, but Kuzak did not give an estimate.
The front end of the restyled Taurus will be the "face of Ford," Kuzak said. The 2013 Taurus has an inverted trapezoid grille, similar to that on the current Focus. Ford has raised the grille slightly on the 2013 Taurus to give it more prominence than the outgoing model's grille. The 2013 Taurus' hood is more sculpted than the current Taurus for better aerodynamics, Kuzak said.
The restyled Taurus will have a more sculpted and expressive rear end than the current model. Ford will also offer new choices on the wheel designs for the 2013 Taurus.