NEW YORK -- This is the new face of Lexus. Bold, brash, perhaps stealing a bit from "Predator" movies.
But maybe that's what the brand needs - a little arrogance and attitude. Its cars are long in the tooth, its styling too understated.
The concept LF-Gh unveiled on the eve of the New York auto show hints at the next-generation GS sedans, which have notoriously underperformed against the 5-series and E-Class on the showroom floor.
Using typical Lexus-speak, marketing VP Dave Nordstrom says the next GS represents "a huge opportunity...It's never been as strong as it's capable of."