Customers are far more likely to buy a new car from the dealership they use regularly for service. Yet as car quality improves and service intervals grow longer, it's becoming harder for dealerships to fill their service bays. An Automotive News Dealer Intelligence Webinar will offer strategies for dealers.
The Webinar: "Shifting Your Fixed Operations From Surviving to Thriving"
When: Tuesday, April 19, 2-3 p.m. EDT
The speaker: Lee Harkins, CEO of M5 Management Services. The former dealership service manager and director has been coaching and consulting on fixed ops for more than two decades.
You'll get tips on: Positioning your store as a "vendor of choice"; keeping customers from independent service shops; strategically stocking and selling tires; technician training and management; what items you must include on your fixed ops Web page
The cost: $99; includes a Q&A session
Sign up at: autonews.com/webinars