DETROIT -- About 2.6 million customers bring non-Chrysler vehicles into Chrysler Group dealerships each year, and the company wants to help its dealers get more of that business.
Chrysler's Mopar parts and service brand now will offer maintenance parts for many other makes to dealers through Magneti Marelli, Fiat's wholly owned component and parts maker.
In addition, Shell Lubricants will supply Chrysler dealers with marketing, training and business expertise for their Express Lane quick-service operations.
"We're giving our dealers the opportunity to become a one-stop shop," said Mopar CEO Pietro Gorlier at a press conference last week at Mopar's distribution warehouse and development lab in suburban Detroit.
Service revenue is challenging for many dealerships as auto quality improves and new-car sales are still recovering from the recession. Opening an "all makes and models" service department is one way to fight back.