Out with the flower petals. In with xenon headlamps, a sportier cabin and high-tech options.
By making the third generation Beetle bigger for 2012, VW is courting more men in a bid to shed the vehicle's "chick car" label.
A little less cute, a little more sleek.
More women than men buy the current New Beetle compact. In 2010, women made up 61 percent of U.S. New Beetle buyers, online shopping site TrueCar.com says. No other nameplate attracted a higher percentage of women buyers.
Now, VW doesn't intend to lose its female audience. It just wants to attract more men, says Jonathan Browning, CEO of Volkswagen Group of America.
And that's just one challenge for VW designers and engineers. The redesigned Beetle also has to appeal to the growing Chinese market. To emphasize that point, the 2012 Beetle was unveiled simultaneously today in Shanghai and New York City. It goes on sale this fall.