DETROIT -- Ford Motor Co. is rehiring Marty Collins, an executive at retailer Group 1 Automotive Inc., as general sales manager for the Ford and Lincoln brands.
Collins, 48, will take over effective May 1 from Hal Feder, 51, who will run Ford's export and growth division effective Oct. 1, Ford spokeswoman Marcey Evans said Monday.
Collins left Ford in 2006 to join Group 1, of Houston, where he was vice president of the western region. Before joining Group 1, Collins had been with Ford for 21 years. Group 1 is ranked No. 4 on the Automotive News list of the top 125 U.S. dealership groups with 2010 new-vehicle sales of 97,511 units.
"Marty has been a strong contributor to our company during the past five years," Group 1 CEO Earl Hesterberg said in a statement. "He was integral in helping us manage through difficult times in the California market and we are grateful for his contributions to Group 1. We wish him well as he returns to Ford and we look forward to continuing our relationship with him in his new capacity."
Feder, general sales manager for the Ford and Lincoln brands for the past 18 months, will replace John Fitzpatrick, as director of export and growth, Evans said. Fitzpatrick, 57, is retiring Oct 1. He has worked for Ford for 31 years.
Feder joined Ford in 1983 as a zone manager for Ford division. From May to October, he will train Collins and learn Fitzpatrick's job.
Collins was executive director for Ford and Lincoln Mercury marketing before joining Group 1. He joined Ford in 1985 and has had a variety of assignments at Ford division including field operations, franchising, product development, strategy and marketing. He also was northern regional manager for Ford of Britain for two years.
Collins will report to Ken Czubay, 62, vice president of U.S. marketing, sales and service. Czubay joined Ford in July 2008.
Arlena Sawyers contributed to this report.