Jeff Morrill has turkey trouble. The Subaru dealer often must shoo the wild birds off his vehicles and back into the nearby forest. He has had to invest in a good car-washing system.
But that's part of life at Morrill's Planet Subaru, which is next to almost five acres of nature preserve in Hanover, Mass.
It's also part of Morrill's "undealership" philosophy, which he uses to set his dealership apart from other suburban-Boston stores.
Morrill promises shoppers a friendly, low-key buying experience that's different from the hard-sell, buy-it-now approach of many other dealerships.
Morrill, 39, co-owns Planet Subaru with his brother John, 44. They have pursued an earth-friendly strategy that includes installing 374 solar panels on the roof, recycling car wash water and using black raspberry and other thorny bushes instead of sterile chain-link fencing. The brothers also chose a staff that supports their approach.