The verbal sparring between Sergio Marchionne and Ferdinand Piech on the subject of who should own Alfa Romeo just won't stop.
The latest salvo came last week from Piech, at the Geneva auto show. The chairman of Volkswagen's supervisory board bragged that VW could almost quadruple Alfa's sales if it acquired the underperforming brand from current owner Fiat.
Within five years, Piech said, VW could bring Alfa's sales to about 400,000 -- up from 112,000 in 2010.
That followed a remark last month by Fiat boss Marchionne: "As long as I am CEO of Chrysler and Fiat, Mr. Piech will never have Alfa Romeo." If Piech wants a project, Marchionne said, he should concentrate on fixing Seat, VW's struggling Spanish subsidiary.
Meanwhile, Piech reiterated last week what he said at the Paris auto show in September, when he first floated the idea of an Alfa takeover: "Volkswagen has time."
Meaning: He's content to lurk in the weeds for as long as it takes.