SAN FRANCISCO -- Despite recovering U.S. sales, strong demand worldwide means dealers won't get additional Cayenne SUVs this year, dealers were told.
"If I could get the product I would take 3,000 to 4,000 more Cayennes," said Michael Bartsch, COO of Porsche Cars North America. "We are back in a demand-driven pull market vs. a push market."
The Cayenne is in shortest supply, but the same applies to nearly every other Porsche model, he said at the make meeting.
Because of the recovering market and Porsche's 29 percent U.S. sales increase last year, more dealers have become profitable, Bartsch said.
The average dealer return on sales at the end of 2010 was 2.7 percent, and had fallen as low as breakeven for some dealers in 2008, said Bartsch. "We would like to have a 3 percent return on sales by the end of the year."
Robert DiStanislao, president of Porsche of the Main Line in Newtown Square, Pa., said Porsche is trying to boost customer satisfaction with additional loaner cars and rolled out its first prepaid scheduled maintenance program at the beginning of the year.