To the Editor:
I recently walked through a renovated Buick-GMC store that is compliant with General Motors' Essential Brand Elements program, and I was impressed.
The dealership is beautiful, obviously, a multimillion dollar project and undoubtedly a good investment for that large, big-city dealer.
As one of GM's many small-town dealers, my head was spinning with questions like "How on Earth can I afford my own project like this?"
Mind you, it's time for many of us to invest in our stores.
I think we're all willing, especially after the scare we just lived through, but we need a common-sense approach.
The cost to meet GM's facility requirements does not change dramatically from big city to small. Essential Brand Elements is a generous program. However, the payouts favor the volume stores, leaving the small stores with a large percentage of the cost and a lifetime of debt before it's paid off.
We need two levels of facility compliance, with one that gives our stores the look that both GM and its dealers want and doesn't break the bank.
How do we get there? Good question.
It's time to sit down and talk about it. I know that would calm many of us as we await the first $15,000 visit.