It's great that Ferrari is trying to make nice-nice with Ford over the possible confusion created when the Italian automaker decided to dub its Formula One race car the "F150."
That is awfully close to the popular F-150, which is a big money maker for Ford.
Heck, it's just a hyphen away. And the hyphen, which has a ton of brand equity and goodwill, is silent when you say the name.
My initial reaction was that Ferrari should have changed the name of the race car to "Centocinquanta," Italian for "150."
After all, that name game works for Fiat. To Americans especially, "Cinquecento" is a much sexier name for Fiat's subcompact than "Five Hundred," which is the English translation.
Frankly, Ferrari's solution seems a little wordy. Calling the car the "Ferrari F150th Italia" to commemorate the 150th anniversary of Italian unity may bolster patriotism and hometown support during the Formula One season.