Aiming to attract younger customers, Mercedes-Benz will introduce a 2012 C-class coupe and the next-generation SLK roadster next month at the Geneva auto show.
The two-door, four-seat coupe will be offered with safety and fuel-saving features to help it go head-to-head with the BMW 3-series coupe and Audi A5. U.S. dealerships are scheduled to get it in September.
Prices will fall between those of similarly powered versions of the C-class sedan and the larger E-class coupe.
"By extending the C-class portfolio, we are consciously targeting new customers," said Joachim Schmidt, head of sales and marketing at Mercedes-Benz Cars.
The new coupe will account for up to 15 percent of total C-class sales globally, a Daimler source said.
It will debut a new generation of telematics with large displays, a phone book transfer feature, Bluetooth wireless audio streaming and a USB interface in the center armrest.
Two standard versions of the C-class coupe are planned for North America. They include the entry-level C250 CGI with a 1.8-liter turbocharged four-cylinder engine and the C350 CGI with a 3.5-liter V-6.
The third-generation SLK gets a sportier design with styling cues from the SLS AMG and the new CLS, as well as fuel-efficient engines. Mercedes says the new engine range is up to 25 percent more economical than the engines on the outgoing SLK.