Up-front confession: I didn’t watch the entire Super Bowl. I was editing articles by our reporters at the NADA convention and could only duck into the next room occasionally for quick snatches of the game.
So the only ad I saw live was Mercedes’ advertisement for its car museum.
I had to go to YouTube later to see the ads for Detroit (sponsored by Chrysler) and for Darth Vader Halloween costumes (sponsored by VW). I enjoyed both of them immensely, and felt the Detroit ad, especially, gave Chrysler a strong corporate-image boost.
But what about the others?
Automotive News is letting the online audience vote on their faves from among 25 -- count ‘em, 25! -- auto-related Super Bowl ads.
As far as I can tell, two created big-league buzz. Others may have kicked off good campaigns, but will rely on repetition in coming weeks to have an impact.
Can you say, “Lost in the clutter?”