CHICAGO -- McCormick Place is a huge place, with 2.6 million square feet of exhibit space. That's like 26 average-sized Wal-Marts under one roof. The venue here is so huge that four automakers this year are providing rides for certain vehicles within the building.
Ford has the Explorer.
Chevy the Volt.
Toyota, various SUVs and crossovers.
Jeep, numerous vehicles.
Chrysler was the first automaker to offer test drives since the show has been held at McCormick. And a couple years ago a staggering 80,000 people took a ride in Chrysler, Dodge and Jeep vehicles at this show.
No wonder Ford, Toyota and Chevy are jumping on board and following suit.