The letter writer is retired. He worked in Chrysler's product design office.
To the Editor:
The Jan. 31 story about Super Bowl commercials ("The players for Super Bowl XLV") didn't mention Chrysler's most famous (or perhaps infamous) Super Bowl ad.
At halftime at Super Bowl IX in 1975, sports commentator Joe Garagiola stepped in front of the TV cameras and uttered those six famous words: "Buy a car, get a check."
The check in this case was for $200 off the purchase of a new car.
Thus began the modern rebate program of paying people to buy cars, a practice still present in the industry.