Tony Schnurr of Larry H. Miller Group Sandy, Utah, Charlie Vogelheim of Intellichoice, Irvine, Calif., Mike Erwin of Ideal Hyundai-Buick-GMC of Frederick, Md., and Kurt Kohler of Enterprise Holdings Inc. of St. Louis answer the question: What are you doing to keep your employees motivated and committed?
Question of the day
"Selling cars, service and parts cures a lot of anxiety. But we’re making sure we’re communicating to every level of employees so they know what our initiatives are. If you are not communicating, those fear and rumor mills develop. Suddenly everyone starts worrying. But if you have a forum for communication, we can control our environment better."
Tony Schnurr, COO, Larry H. Miller Group Sandy, Utah
"This happens to be Intellichoice’s 25th anniversary, so it’s given us a chance to really focus on the brand and what we’re doing and why. When you’re an organization inside a larger corporation, it’s easy sometimes to get overlooked. It’s good to be able to have your people look at their unique mission and how it’s working. We’re reviewing all of our processes and asking what we could improve or expand, and what other opportunities might be out there for us."
Charlie Vogelheim, executive editor, Intellichoice, Irvine, Calif.
"Motivated? The hardest part is finding salespeople. We extend training pay, have signing bonuses, maybe there’s a guaranteed salary. Bricks and mortar take care of themselves. Getting people is the hard thing."
Mike Erwin, president, Ideal Hyundai-Buick-GMC Frederick, Md.
"The key for us is upward mobility. That’s really our culture at Enterprise, allowing people to move up and take initiative. By giving your people an opportunity to advance, you keep them motivated and engaged, and keep them focused on the big picture. But it’s also important, if you’re going to make all that possible, to make sure everyone knows where they stand in the organization today, and how the organization works. And that takes good communication."
Kurt Kohler, senior vice president, North American fleet, Enterprise Holdings Inc., St. Louis
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