Porsche may add an entry-level sports car as part of a plan to double global sales to 200,000 units by 2018.
The new four-cylinder sports car would be in addition to a small SUV and a plug-in hybrid supercar recently approved for production.
Matthias Mueller, the former Volkswagen executive who took over as Porsche CEO in October, says a new product strategy will be completed by the end of March. The plan will include a boost in production capacity.
"We have a good opportunity to get new products to increase volume and revenue," Mueller said this month at the Detroit auto show. "We are analyzing our chances in different segments."
VW Group CEO Martin Winterkorn had previously set a global sales target of 150,000 sales for Porsche by 2018. But Mueller says new vehicles and variants can take Porsche beyond Winterkorn's goal. Porsche says it sold more than 95,000 vehicles last year, but it has not released an official total.
Late last year, Porsche approved plans for a small SUV based on the Audi Q5, said Mueller, 57, who was previously VW Group's chief product strategist. Code-named Cajun -- for Cayenne Jr. -- the small SUV is expected in 2013.
Mueller, who led product management at Audi for four years through 2007, also wants to add an entry-level sports car similar to the iconic 550 Spyder of the 1950s. It would be priced below the two-seat Boxster, which has a base price of $48,550, including destination.
"I imagine having such a car in a few years," he said. "We already have available the technical concept for such a car that is based on the Boxster platform."
Porsche could make that car "a little bit cheaper" by using modular systems from the next-generation Volkswagen Golf platform, Mueller said.
"That could be a way to have a platform for a smaller sports car," he said.