DETROIT -- A month after taking over General Motors' global marketing, Joel Ewanick has named a new U.S. marketing chief and shuffled his leadership at other GM brands.
Chris Perry, Chevrolet's marketing boss, will become vice president of U.S. marketing overseeing GM's four U.S. brands, the automaker said today in a statement. Ewanick held that same job until mid-December, when he became global chief marketing officer, a new position.
The changes take effect Feb. 1 and align Perry more closely with Ewanick, two executives credited with boosting Hyundai's image in the United States until their move to GM last year. In August, Ewanick plucked Perry, 50, to steer a campaign that seeks to exploit the deep ties between Chevy and U.S. buyers.
“These moves support our plans to continue building very clear and distinct swim lanes for our four brands,” Ewanick said in the statement.
Ewanick, also 50, made these changes at GM's brands:
• Rick Scheidt, 57, executive director of Chevrolet product marketing, will take over Perry's job of vice president of Chevrolet marketing. He's been with GM since 1980, mostly in marketing positions at Chevy.
• Tony DiSalle, 46, will become head of U.S. marketing for Buick. He has overseen marketing for the plug-in hybrid Chevrolet Volt.
• John Schwegman, 46, who was named vice president of U.S. marketing for Buick and GMC in March, will remain head of GMC marketing.