DETROIT -- Hyundai's Veloster coupe, which debuted in Detroit last week, marks a return to the kind of stand-alone sporty nameplates once common among Asian carmakers.
The Veloster, which is aimed at young buyers, debuts this summer. Prices start at around $17,000.
Until last year, the brand did less well with Gen Y customers than with older buyers, said Hyundai Motor America CEO John Krafcik.
"In 2010, we broke through," he said. "We think there's a lot more growth here so we're going to take it further with Veloster."
Hyundai hopes to sell about 40,000 Velosters annually, said Dave Zuchowski, Hyundai's executive vice president of sales.
The Veloster is powered by a 1.6-liter gasoline direct-injection engine teamed with a dual-clutch transmission developed by Hyundai -- a first for the Korean brand. Hyundai expects the Veloster to achieve a 40 mpg highway fuel-economy rating.
The car has a single door on the driver's side and two doors on the passenger side.
Hyundai says that configuration makes it more practical than a traditional coupe.
Hyundai will launch the car with its new Blue Link telematics system. The system is operated through a central touch screen and offers services such as automatic crash alerts, roadside assistance, voice-to-text message capability and other infotainment applications.