Editor's note: An earlier version of this story misstated the time frame for the goal of selling 13,000-15,000 certified used vehicles. It was an annual target.
Kia Motors America is bolstering its certified used vehicle sales program by listing its inventory online and providing vehicle history reports to customers.
Kia said today it signed a deal to list its inventory of certified used cars on Autotrader.com and provide AutoCheck vehicle history reports for the vehicles. AutoCheck reports will be available to Kia certified used vehicle customers from dealers or from AutoTrader.com.
“With demand rising for certified pre-owned vehicles, our relationship with AutoTrader.com will more effectively drive customers to view and purchase our Kia dealers' inventory,” Tom Loveless, Kia's U.S. sales boss, said in a statement.
The transparency that comes with a vehicle history report will help increase confidence in buying a certified pre-owned Kia, Loveless said in another statement.
Kia launched its certified used sales program in 2008 and has about 420 of its more than 700 franchised dealers participating in the program, according to Brian Leitner, manager of the automotive business at JM&A Group, which administers Kia's certified used car sales program.
Kia eventually will have about 1,000 certified used vehicles listed on an AutoTrader.com Web page dedicated to the automaker's program, Leitner said. Kia now has about 500 units listed on the Web site. Dealers are being trained to list cars online, Leitner said.
Kia started the program to bolster residual values, increase used car profit margins and introduce new customers to the brand by offering lower prices.
The goal was to sell 13,000-15,000 certified used vehicles annually, Kia said before beginning the program.
Leitner said Kia sells about 600-700 certified used vehicles per month.