DETROIT -- Kia plans to introduce a redesigned Rio subcompact at the 2011 Geneva Motor Show in March.
Sketches of the Rio were released by Kia today that show a streamlined profile of the car that Kia says is longer, lower and wider than the current Rio. The Rio's interior, according to Kia, will be improved to look and feel like that of a larger, more expensive car.
“Downsizing is becoming more and more of a trend these days, and a B-segment car as attractive as [the] all-new Rio, with its driver-oriented cabin and interior trim options, will no doubt help consumers to be more comfortable making that switch,” Soon-Nam Lee, Kia Motors Corp.'s director of overseas marketing, said in a statement.
Although the Kia brand has enjoyed strong U.S. sales, the Rio has faltered. Kia sold 24,619 Rios in 2010, down 29 percent from 2009, while the brand as a whole was up 19 percent from 2009.