Sales of Tata Motors' Nano -- that big-buzz mobile of 2008 and still the world's cheapest car -- rose in India last month after the company improved warranties and boosted financing.
The Nano has been selling dismally. November sales plunged to 509, off 85 percent from the previous year.
Tata last month responded with a 4-year, 37,000-mile warranty and a $2 per month maintenance option. It fast-tracked loans, ran TV commercials and added sales points in smaller towns.
December sales rose to 5,784 units -- up 60 percent from a year earlier but well below the record 9,000 unit sales in July, Bloomberg reports.
What happened to the Nano? Some blame safety concerns after reports of spontaneous fires. But the price has crept up, too. When the Nano debuted in April 2009, the price started at $2,500. Since then, it has risen to an average of about $3,342 for the base model.