Transplant carmakers that violate the UAW's election guidelines can expect blowback from consumers, UAW President Bob King said.
With an organizing budget of $60 million, the UAW will respond "aggressively" to any transplant automaker that interferes with union organizing at their U.S. assembly and engine plants in the coming months, he said.
King said the union will launch global demonstrations and publicity aimed at punishing offending carmakers, including convincing sympathizers in the civil rights, church and environmental communities to not buy vehicles.
He said it was premature to say whether the UAW would call for a boycott of such products.
"I'm always an optimist and hope the companies will make good business decisions," King said in a phone interview last week.
The principles call for management and the union to disavow intimidation tactics while assuring equal access to the work force for each party.
King was planning to send the principles to the transplant automakers last week.
King is hoping to unionize the U.S. operations of Toyota, Honda, Hyundai, Kia, BMW, Mercedes and Volkswagen with a message that the union has been instrumental in improving cost and quality at the Detroit 3 in recent years.
The union has failed in numerous previous attempts to organize the transplants, which are located predominantly in right-to-work states in the South.
Toyota spokesman Mike Goss said Toyota would look at the list of election principles sent by the UAW.
But he said the carmaker's 20,000 hourly workers at 10 U.S. plants are already paid and treated well and work with a commitment that they will not be laid off.
"We've kept all our team members," Goss said, "even during the downturns."