DETROIT – General Motors Co. brought out the big guns to unveil its smallest car today at the Detroit auto show.
If there was any question how serious GM is about becoming a major player in the small-car segment, Dan Akerson answered it by capping the first day of his first auto show as GM CEO by personally unveiling the Sonic subcompact.
“Our goal is to make Chevrolet one of the industry's fuel efficiency leaders,” Akerson told an overflow crowd at the Chevy exhibit tonight.
It's a bold statement for a brand long synonymous with gas-guzzling trucks and SUVs. But Chevy's nascent success with the compact Cruze, launched in September, and Sonic's planned debut this fall underscore GM's commitment to small cars.