Hyundai, after targeting value-minded upscale buyers with the Genesis and Equus sedans, appears poised to take a crack at the youth market with a rakish snub-nosed compact crossover.
The Curb concept will make its world debut Monday at the North American International Auto Show in Detroit.
Hyundai -- one of the hottest brands in the U.S. market, with sales up 24 percent last year -- says the Curb represents the next phase of its “fluidic sculpture” design language that inspired the current Sonata, Tucson and Elantra designs.
It is the first concept car to be designed by Phil Zak, chief designer of the Hyundai Design Center in Irvine, Calif., who joined Hyundai in 2009 from General Motors Europe.
If the Curb gets approved for production, it would mark another step in Hyundai's product ambitions by adding a funky small car to a lineup that's moving upscale.