Ford Motor Co. and partner Microsoft Corp. used CES to introduce the Sync voice-activated communications and entertainment system in 2007, and every year since, the automaker and its partners have used the show to spotlight enhancements to the technology.
Ford CEO Alan Mulally will make his third straight CES appearance, giving a keynote address on Friday. Another top automotive executive, Audi CEO Rupert Stadler, is scheduled to deliver a keynote address on Thursday.
Technology related to electric cars is expected to be a significant part of this year's show. A Friday panel discussion, for example, has is titled: "A Computer on Wheels: Meet the Electric Car."
SAE International's annual CES session, scheduled for Thursday, focuses on connected car technology, while driver distraction is the focus of a Friday panel that will include David Strickland, administrator of the National Highway Traffic Safety Administration.
On Wednesday, the day before CES formally opens, a separate Las Vegas event, the Consumer Telematics Show, is expected to draw attendees from auto companies, suppliers and technology firms.
Hyundai is scheduled to discuss its telematics strategy and BMW will spotlight its work with connected-vehicle technology.