NASHVILLE -- Big gains across its portfolios gave Nissan North America a 27.7 percent increase in December sales. Nissan Division sales rose 26.3 percent from December 2009 levels, while luxury brand Infiniti rose 37.3 percent.
The results were stoked by successful year-end retail incentives. Both brands also benefited from slowly increasing factory production of some key vehicles, including the compact Nissan Sentra, which posted a 74 percent gain over December 2009.
Sentra's 10,780 sales represented its best December volume since 1993, said Al Castignetti, Nissan Division vice president.
“We've been struggling with inadequate inventory for it all year,” Castignetti said of the model. “I couldn't get the production I needed. The car has become more popular later in its life cycle.”