Georgia dealer Martin NeSmith found a way to combine social media with his community giving this Christmas -- and it led to a major surge in the number of toys needy children in his area received this year.
NeSmith, using e-mail blasts to customers and partnering with local chambers of commerce, asked people to go to his dealership's Facebook site and click the “like” button. A toy would be donated in the name of each person who liked NeSmith Chevrolet-Buick-GMC of Claxton, Ga., between Dec. 1 and Dec. 15.
About 3,500 toys costing $37,000 -- the dealership got a significant discount on the items from a toy company -- were distributed. In past years, NeSmith has given away about 500 toys costing $5,000.