Not everyone is ready to trade in a gas-guzzler for a Nissan Leaf or Toyota Prius in order to save the environment. And that's fine with Ryan Ferrero, CEO and founder of Green Garage. He's more interested in sustainability.
Ferrero's Boulder, Colo., auto repair and maintenance company uses 50 certified eco-friendly products designed to improve the performance of even the most environmentally challenged vehicles.
And now with advice and an investment from former Chrysler CEO and co-president Tom LaSorda, Ferrero is poised to take Green Garage national.
Ferrero, a 41-year-old Boulder native, grew up in the car business and even owned Chrysler-Jeep-Dodge and Kia-Mazda dealerships. By the spring of 2008, though, Ferrero said he saw an opportunity in environmental-friendly vehicle care.
“What I felt was lacking was a real transparent and authentic approach to more sustainable or greener transportation,” he said. “What happened over the next six or eight months was taking this idea of more sustainable transportation and bolting that into this ecosystem that already existed here in Boulder, and it started to catch fire.”
The first Green Garage opened in February 2009 in Boulder. Two months later, a location opened in Fort Collins, Colo. In January, he will open a Denver area shop as well. Green Garage services individuals, company fleets or groups of friends and neighbors. Patrons may choose from three maintenance packages costing from around $70 to $300.
These packages include oil made from biodegradable animal fats that, when combined with a more efficient oil filter, can last 24,000 miles between changes. They also offer a biodegradable, boron-based engine and fuel additive intended to make the vehicle run smoother, a nitrogen tire fill designed to improve mileage and pulse spark plugs that burn hotter and cleaner for more efficiency.