By refusing to accept a government bailout in 2009, Ford Motor Co. appeared to reap extraordinary good will from the U.S. buying public. But that wasn't the only reason the company's market share and profits soared in 2010.
Ford: Basking in the glow
Mark Fields, Ford's president of the Americas, speaking at the CAR Management Briefing Seminars in Traverse City, Mich., in August. Fields presided over a huge jump in U.S. market share in 2010. This month he announced that Ford will invest $600 million to renovate its Louisville, Ky., assembly plant to build the next-generation Escape.
Ford CEO Alan Mulally, left, and Executive Chairman Bill Ford show off the 2012 Focus at the Detroit auto show in January. The Focus -- like many other upcoming small offerings -- is moving upscale, aiming for higher stickers and profits.
Since former Toyota executive Jim Farley joined the Ford team in 2007, he has bet bigger on digital advertising than any of his rivals. Now Farley, here with the Fiesta at the 2010 Detroit auto show, is applying lessons learned during last year's Fiesta Movement social-media campaign to generate interest in the Focus.
Barb Samardzich, Ford's vice president of powertrain engineering, was named vice president of global product programs in October. Samardzich has guided key launches of powertrain products that will boost fuel economy and cut emissions.
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